When you share shelf space with a dozen competitors, you can’t afford to not stand out—especially during the crush of the holidays. To appeal to younger consumers and enhance sales, Dearfoams needed a new approach to its seasonal packaging. Graphica reinvigorated the brand image with a contemporary look and a fresh spin on the holiday theme that stands apart from the competition.

Graphica transformed the standard red and gold Dearfoams boxes into packaging with a young, hip and urbane flavor. Modish snowflakes, Christmas trees and metallic colors play up the holidays with a nod to nostalgia. But behind the flirty, retro imagery was a very serious approach to attract younger consumers. The pairing of stylized illustrations and lively colors taps into the energy and novelty that appeals to youth.

Using materials and colors that pop, Graphica designed a packaging system that’s clearly a step ahead of the competition—and that looks sharp under the Christmas tree. The clean packaging showcases the product with a cut-away that invites consumers to experience first-hand the superior comfort of the Dearfoams brand. Judging from the positive response by retailers and consumers, this playful, refined approach has made the Dearfoams slipper the must-have accessory of the holidays.