Like most products aimed at younger consumers, school supplies aren’t just about function—they also embody personal style. That’s why it’s paramount that product development embraces up-and-coming trends—and that’s why Mead tapped Graphica to develop its line of Nike-licensed supplies. Graphica paired its signature trend research with unconventional design to develop products that reflect innovation and forward-looking sensibilities.

Our team conducted extensive trend research into the colors, patterns, and materials that would dominate consumer choice in the coming year. After filtering the data through Nike’s marketing plan and brand standards, we translated our findings into products that clearly expressed the high-tech, streamlined personalities of both Nike and Mead. The constant exploration of new materials and forms, including compressed-molded EVA, elevated the development process.

At every step, we adhered to Nike’s brand standards while advancing design concepts that anticipated and responded to consumers’ discriminating tastes. The process was repeated on an annual basis to ensure Mead’s offering remained fresh, smart, and aligned with market demand. Through the organization of leading trends into noteworthy products, Mead maintained its position of market leadership in an increasingly competitive environment.