Looking to expand beyond pet nutrition—and its traditional image—Purina opted to launch a pet accessories line. But the company didn’t want to just release new products; it wanted to contemporize its image with an integrated line that embraced fashion-forward trends. Working with the Purina team, Graphica developed the concept for Pet Gear, a brand that speaks a pets’ language and stands apart from the pack.

After researching trends 18 months out, we assembled trend boards that captured emerging tastes in colors, textures, and surface treatments. From there, we developed a hip brand identity that is reflected in everything from pet-authored packaging to edgy fabric styles. Comprehensive style guidelines ensure that every product—from leashes to shampoo—embrace the Pet Gear palette, style, and tone.

Quirky, off-beat, and engaging, the Pet Gear brand offers a whole new spin on pet accessories and packaging. As the brand stewards, Graphica reviews every licensee’s design concepts to ensure they uphold this established theme while staying true to Purina’s heritage. With a line of products strategically designed to build a loyal following, Purina has gained the inside track in a highly competitive market.