Trend research is as much an art as a science. Aiming for consumer tastes that won’t be in vogue for another year requires insight, innovation, and craft. That’s why Target retained Graphica to develop the definitive style guide for its line of spring infant and toddler soft lines. We combined extensive analysis with creative styling to design a concise manual that directed product development.

Looking 12 months out, we analyzed the trends that would dictate consumer choice in colors, patterns, textures, and art for the target market and season. Our team then channeled the data into a comprehensive style guide with a stable of original, whimsical art and typography. With a balance between soft pastels and bold colors, the product line reflected the joy and delight of springtime.

With the style guide in hand, vendors could easily pick up art, prints, and typography to execute on brand. As a result, Target gained a consistent look and feel across its selection of infant and toddler clothing and accessories. Just as important, the retail giant leaped ahead of the competition with high-touch products that were spot on for the hottest trends that season.