news

September 11th, 2014

Sport fashion fusion / evolution

Contemporary culture is becoming more obsessed with sports, with exercise becoming an essential lifestyle element.

Steampunk Little Girl Fairy Wings

August 26th, 2014

Art form still in full steam

Steampunk - the sub-genre of science fiction, fantasy and alternate history

Millennial Animated Infographic

July 8th, 2014

Millennials: Defined, explained & illustrated

Millennials began challenging marketers as soon as they had enough money in their pocket to choose Chipotle over Burger King.

June 23rd, 2014

Torrential Teamwork

Friday, June 20th, 2014 is certainly a day to remember here at Graphica

June 18th, 2014

Pre-digital musings

Graphica creative director, Drew Cronenwett stumbles across a bit of creative nostalgia from yesteryear.

June 2nd, 2014

Looking back with admiration: Graphica celebrates 30 years

In 1984 we opened our doors with a handful of creatives & now we will celebrate our 30th anniversary

May 2nd, 2014

2014 DAAP Fashion Show

UC's Fashion Design program is continuously ranked among the top programs in the nation

May 2nd, 2014

Graphica hires Ryan Pearson to drive digital marketing strategy

Agency continues to innovate and leverage the changing landscape of marketing

April 18th, 2014

Judging the 2014 University of Cincinnati fashion collection

Resident fashionista, Jean Silverstein, critiques UC’s Fashion Design Senior Thesis Collections.

March 12th, 2014

7 tips for boosting your email click-through rate (CTR)

Email is one of the most effective ways to market and grow your business.

February 24th, 2014

2014 Sochi Olympics logo, the first digital logo of the olympic games

This year’s olympics game logo is the first to include a web address as part of its design

September 10th, 2013

Global Marketing: Not just another BRIC in the wall

Brazil, Russia, India and China are positioned for growth in the future world economy

September 5th, 2013

Does your data stack up?

Data is being leveraged at the forefront of marketing; everything from snacks to automobiles

August 30th, 2013

Technology supports a better workout

The landscape of health and wellness changes continuously with the evolution of technology

August 21st, 2013

When are one-off inbound marketing campaigns appropriate?

What promotion, contest, or event are you planning? You likley could benefit from inbound efforts

August 20th, 2013

Customer segmentation: Pet owners are top dog

Targeted audiences are constantly evolving. They have become more intricate and specialized

August 14th, 2013

Marketing to women

How well do you understand your female customers? The answers may lay under the surface

August 12th, 2013

Design trend – flat design

It turns out, smaller screens are an ideal application for a new trend – flat design

August 9th, 2013

Visually connecting data and design for Honeywell

For Honeywell Aerospace, it was about finding a new way to present key findings from their research

August 7th, 2013

A foundation in design: Colorforms

What toy or game, with a power cord or not, do you credit with putting that creative spark in you?