This year’s winter olympics game logo is the first to include and feature a web address as part of its design, “Sochi.ru or Sochi2014.ru” both urls work and we see the logo everywhere there is something tied to the olympics. The Sochi logo was designed by Interbrand and a collective brand council and the local Russian government…I think that may give us some insight to why we see it as something almost successful.
“To prove our commitment to innovation, Sochi 2014 will have a clearly digital Games emblem. Today, we welcome tomorrow,” said Dmitry Chernyshenko, president of the International Olympic Committee, about the logo in a press release. “We are offering an invitation, an icon and an inspiration to people from across the world to celebrate the thrill of Russia’s first Olympic Winter Games.”
Jeff: The logotype feels modern and contemporary and emulates the mountains and sea location of this resort locale. While there is a bit of clumsy playfulness of the type, it is simple and straight-forward. It could certainly be better by removing some of the additional clutter of the url, the tack on of the five rings. In some ways it feels like a throw back to the early 1970s Soviet Union…you know what I mean comrade?
Drew: Although I like the simplicity and the reflecting typographic elements, overall the typestyle does seem really dated and unrefined. But hey, the T-34 tank wasn’t all the pretty but it got the job done.
Brent: I applaud the first attempt at bringing an olympic games logo into the digital age, but unfortunately it seems to have come with a sacrifice of expression. Past logos have really spoken to and embraced the spirit of the games and their hosting city. The Sochi 2014 logotype, while somewhat functional, just comes off as flat and a little…cold.
Tell us what you think about it. Really.