Tuesday May 18th, 2010

American Thermal Instruments make a splash with new PromoFish product offering

DAYTON, Ohio – Graphica, American Thermal Instruments (ATI), a temperature indication technology company, recently teamed with Graphica to develop the brand identity, Web site and product catalog for PromoFish, a new enterprise targeting the promotional products industry. The new line of PromoFish products includes thermometers, thermal reveal cards and other customizable items.

ATI is a leader in the cold chain market, applying the latest technology – from liquid crystal thermometers and temperature indicators to wireless RFID monitoring – to help customers avoid serious risks. ATI's customers are primarily in the pharmaceutical, food, medical and industrial/chemical markets and include brands such as Kraft, Frito-Lay, Absolut® Vodka and Chrysler Jeep.

Graphica developed a colorful fish icon for the PromoFish brand, to garner instant recognition and appeal wherever it surfaces, from catalogs and Web sites, to print ads and clothing. "The PromoFish icon Graphica developed reflects the distinct advantages of PromoFish and its digital printing capabilities. Overlapping layers speak to the many shapes, forms, sizes and colors from which people can choose. They also suggest the ability to customize the PromoFish products with virtually unlimited possibilities," said Graphica Account and Design Innovation Director Jean Silverstein.

Graphica extended the fun, creative and innovative approach for the new brand to the PromoFish Web site and catalog design. The design uses bubble-like call-outs surrounding the fish icon highlight how PromoFish can be used to motivate, stimulate, educate, delight and promote. Colorful, creative product examples highlight the endless possibilities for the PromoFish line of products.

In addition to the work for the PromoFish brand, Graphica also serves as ATI's brand agency of record. As its brand steward, Graphica has developed a wide range of print and interactive marketing tools for ATI, including an extensive corporate and product literature system, trade show graphics, direct mail pieces, customer case studies and electronic communications campaigns.

About American Thermal Instruments

Established in 1981, ATI is a privately held company based in Dayton, Ohio. The company specializes in microencapsulation, liquid crystal thermometers and temperature indicating devices for the pharmaceutical, medial device and food markets. ATI is well known for providing custom solutions for the transportation of temperature sensitive products along a supply chain through thermal and refrigerated packaging methods and the logistical planning to protect the integrity of these shipments.