Thursday January 24th, 2013

Generative design: worth a second look

Imagine creating a concept for the way something will look and react all based upon a set of rules. Rules like processing and computer programing that can alter the output to any dynamic.

Officially, the definition of generative design is this: a design method in which the output – image, sound, architectural models, animation – is generated by a set of rules or an algorithm normally by using a computer program. Generative design essentially changes the design process. “Think of generative design as a blend of complex information, graphic design, and programming” (Bohnacker, 2012).

The world is full of complex information and, day by day, this information becomes more relevant in making brands interesting and important. We can now pull data sets from a brand and use the information to produce marketing material. That data has the ability to highlight why a brand is successful. Generative design takes that process one step further, giving us the ability to use data as complex design that can be interactive and, in some ways, abstract.

Logos. Interior design. Infographics. Keep your eyes and ears peeled for generative design experiences that are finding their way onto the scene everywhere, whether you realize it or not. For now, check out some of my favorites from two bright, aspiring designers leading the charge at

"Information is fundamental to life. Without it, we fail." – Chris Beach

Chris Beach,