Friday January 2nd, 2009

Graphica designs new trade show display for Holloway Sportswear

DAYTON, Ohio – Design and integrated communications firm Graphica recently developed a new custom trade show display design for Holloway Sportswear, the leading manufacturer and marketer of unique outerwear, sportswear and team apparel. A long-time client of Graphica, Holloway has partnered with Graphica for the past four years on the design and development of its team apparel collection catalog as well as its corporate and HTA catalogs, Web site design refresh, advertising and packaging. Holloway relies on Graphica to develop its catalog collection from start to finish, including the photography, styling, layout, design and print production work. The new booth design features graphics from the most recently 2008 catalog Graphica developed.

“We are very proud to have been chosen by Holloway for this opportunity. Graphica worked with Holloway to transform the company’s marketing objectives into a three-dimensional environment that uniquely showcases the Holloway brand message with a clean, contemporary and inviting design,” said Graphica Design Innovation Director Jean Silverstein. “The organic approach to the booth design is inviting, enabling customers to focus on the product and striking imagery while the unique design of the plexi graphic panels allows people to see from the outside of the display into the center of the booth.”

About Holloway Sportswear

Founded in 1946, Holloway Sportswear is a leading manufacturer and marketer of outerwear, team apparel, and fanwear in the markets it serves. Holloway is currently licensed with more than 300 colleges and universities. The company also manufactures custom varsity jackets to satisfy any client need. From upscale design styles and custom decorations, to its show displays and catalogs, Holloway is committed to producing performance products for its customers. The company is known for exceptional customer service with a knowledgeable staff of courteous professionals ready to go beyond the call of duty to help customers. To learn more about Holloway or to browse the company’s catalogs, go to