Wednesday October 28th, 2015

Jordan FTW (for the win)

As a design student, you wonder if the blood, sweat and tears (literally) will pay off in the long run. Or if those nights you stay up all night long just to make “a few minor adjustments,” only to have the piece look practically the same in the morning, are really worth it. They are. Those extra hours will pay off in the long run, despite how rough that 8 AM marketing class is the next day. But that’s what coffee is for, right?

I am honored to have won two awards from Graphic Design USA (GDUSA) magazine along with 16 of my incredibly talented SAA classmates. Altogether, the School of Advertising Art class of 2015 received 21 awards, and the work will be featured in the November/December issue of GDUSA. The two pieces you will see from me are two of my favorites – Eudora Brewing Company branding and Anthropologie branding.

Eudora Brewing Company is a local brewery located in Kettering, Ohio that specializes in handcrafted beers. The identity started as a logo project and evolved from there. I created hand drawn illustrations for each of their house brews as well as coasters and gift cards. Each piece was then printed on a textured linen paper to give the identity a unique, handcrafted feel.

Anthropologie is known for their window displays which are made almost entirely out of paper. Seeing these displays gave me this crazy idea to spend 90 hours making 300 paper flowers which I then photographed in different arrangements to create a hang tag, bag design and tissue paper. Although I was almost certain I was going to lose what little sanity I had left to finish it, I’m so happy with how this piece turned out.

As a student, you also learn that great design is not created solely by one individual. These two pieces wouldn’t have become the strong designs they are without the help of Matt Flick (Eudora Brewing Co. branding) who must have said, “It’s good in black and white, but why not try some color?” at least five times before I listened. And Tony Neary (Anthropologie branding) who kept saying, “Don’t go doing all kinds of crazy stuff to this,” every time I wanted to change it. Along with my other instructors at the School of Advertising Art, they shaped me into the designer I am today and I couldn’t be more thankful for them.