Thursday February 25th, 2016

Public Flashing Forbidden

Well maybe not on the nude beaches of beautiful European coastlines, but in the eyes of Adobe and Google it might as well be persona non grata when it comes to Adobe’s software Flash. In a recent official announcement for the software Animate CC, Adobe stated:

"To more accurately represent its position as the premier animation tool for the web and beyond, Flash Professional will be renamed Adobe Animate CC, starting with the next release in early 2016."

The Animate CC software will still be a focused animation tool but with one key difference. Animate CC will focus on producing work with the lately highly used HTML5 development language instead of Flash (SWF) and AIR formats.


Since the announcement, Google has put in place a timeline to remove Adobe Flash from its display advertising services.

  • Starting June 30th, 2016, display ads built in Flash will no longer be uploaded into AdWords and DoubleClick digital marketing.
  • And as of January 2, 2017 ads in the Google Display Network and DoubleClick will not be allowed to be in the Flash format.

The time to update your digital advertising is now

It’s important that you update your display ads to HTML5 before June 30th to ensure they continue to function appropriately and are acceptable for submission into the Google Display Network.

In addition to ensuring their functionality, there are also many other benefits in upgrading to HTML5. Everything that Flash can do, HTML5 can do better and faster with the perk of full mobile support by most major digital advertisers.

In the event you’re not able to update your ads yourself, you’re in luck! Graphica is a Google certified partner and able to get your ads up to speed and ready for the competitive digital landscape.

For more information, feel free to contact Graphica’s Sr. Digital Marketing Strategist, Ryan Pearson or leave a comment below

J.D. Cutter,

Senior Front-End Web Developer

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