Friday August 9th, 2013

Visually connecting data and design for Honeywell

Through the past year or so, you’ve seen many infographics produced by Graphica on a variety of subjects. From exploring the latest technologies and marketing trends to how to properly shovel snow, each captures attention by presenting information in a compelling manner, engaging audiences to visually connect to key data points and graphic content. Now you may be thinking, that is great for a design firm, but how can I use an infographic to promote and market my organization?

For Honeywell Aerospace, it was about finding a new way to present key findings from their latest research. Each year, Honeywell creates a helicopter industry report based upon customer expectation surveys, assessments of consensus forecasts, reviews of factory delivery rates and analysis of future new aircraft introductions.

For their 15th Annual Turbine Powered Civilian Helicopter Purchase Outlook, Honeywell turned to Graphica to create an infographic that provided a quick report overview in a clean and clear design that followed existing corporate branding standards. Used as part of their pre-show public relations campaign for the Heli-Expo 2013 trade event, the Honeywell infographic was picked up by industry media and used as part of web articles in Rotor & Wing and Avionics Today.

If you’re interested in learning more about infographics for your business, we’d love to hear from you.

Greg Gramke,

Account Manager


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