February 9th, 2017

Guest Blog: Consumer Segmentation - Is Your Brand Doing Its Job?

Defining consumer segments has more to do with critical evaluation than it does with a prescribed process.

January 24th, 2017

Color Reflections: The Use of Color in Marketing

Brands using color to stand out in the crowd

January 9th, 2017

We (Almost) Predicted the Color of the Year

Pantone announced “Greenery” as the 2017 Color of the Year

November 30th, 2016

Predicting the Pantone Color of the Year

Against all odds, we'll attempt to peer into the future of color

November 14th, 2016

Breathing Life Into the Mundane

Now more than ever, there are ways for B2B companies to show their customers how awesome they really are.

November 1st, 2016

Guest Blog: Latino, Hispanic, Latinx- ¿Que?

Multicultural marketing means you must truly know your audiences.

October 21st, 2016

TEDxDayton 2016: Search

TEDxDayton was yet another huge inspirational magnet for the greater Dayton area

September 22nd, 2016

Supporting an Intranet Launch

No matter the project, we all want access to the best tools.

September 7th, 2016

Spinning a Yarn!

People make decisions based on emotion, not logic. And our memory is directly linked to storytelling.

August 30th, 2016

Great Design Takes Time

There’s nothing formulaic about how a designer arrives at an aesthetically great, but commercially viable design.

August 24th, 2016

3 Need-to-Know Trends in Packaging Design

Significant design trends hitting the product packaging world that you should know about.

August 16th, 2016

A Project Journey: The Final Production Process (Part 3)

Attention to detail is crucial to delivering a solid final product.

August 12th, 2016

A Project Journey: The Creative Process (Part 2)

An established creative process helps alleviate any unsettled client concerns or fears.

July 28th, 2016

A Project Journey: The Strategic Process (Part 1)

The relationship between the agency and the client may very well set the stage for all future collaboration.

July 6th, 2016

The Power of Website Visual Builders

A new trend making its way through websites recently and it is most definitely here to stay.

June 29th, 2016

A Brush with Hollywood - A Small Soldiers Story

Spielberg and Graphica make a movie... well, sorta.

June 23rd, 2016


A poster series paying homage to the music that defined a generation.

June 21st, 2016

Video Marketing: The Rise of Facebook

Video has the ability to make us laugh, shed a tear, tell a friend and even make a purchase.

June 16th, 2016

Petting Personal

If there’s one thing we can all agree on, it’s that we love pets.

Catching Goldfish - Babies "R" Us

June 9th, 2016

Catching Goldfish

TL;DR: Video may be the only hope to catch the attention of an audience who can’t focus as well as a goldfish.