Graphica hits the road with Airstream and
Eddie Bauer
DAYTON, Ohio – Two iconic American brands, Airstream and Eddie Bauer, recently teamed up to unveil the 2011 Eddie Bauer Airstream travel trailer – and asked Graphica to provide brand marketing support for the new venture.
By combining Eddie Bauer’s heritage as The Original Outdoor Outfitter® and Airstream’s focus on functional durability in RV manufacturing, the two brands targeted travelers and outdoor enthusiasts with the special edition trailer featuring a new rear sport hatch and stylish interior elements.
Graphica created a brochure that not only highlighted the unique product features, but aimed to evoke the spirit of adventure as retold in the classic American success stories of founding fathers, Eddie Bauer and Airstream's Wally Byam. Visuals created a balanced picture of outdoor life, with organic colors and fresh design elements, featuring photos of Airstreamers in action and at home on the road. The trailer would be positioned as expansive and relaxing as the great outdoors itself.
“Graphica had recently established a new visual brand architecture for Airstream that included a modular framework of photos, snapshots of the Airstream lifestyle and product,” said Graphica Director of Design and Innovation, Jean Silverstein. “For this piece, we tried to capitalize on that new momentum and target the more serious outdoor enthusiast segment of the Airstream audience.”
The partnership between Airstream and Eddie Bauer was supported by coordinated marketing campaigns by both brands, including its feature on the cover of Eddie Bauer's 2010 Ultimate Gift Guide and a consumer unveiling at this year’s Sundance Film Festival in Utah.
About Airstream
Airstream, maker of the iconic “silver bullet” travel trailer, is the oldest recreational vehicle manufacturer in North America. A division of Thor Industries, Airstream is based in Jackson Center, Ohio, where a team of experts remain dedicated to preserving the brand's legendary reputation for quality and innovation.
About Graphica
Graphica is a leading provider of design and integrated brand communications for a variety of clients with national and global operations. Clients include such Fortune 500 names as Hexion Specialty Chemicals, NewPage, Walgreens, Honeywell Aerospace, Target, AMD and Procter & Gamble. The firm has been recognized for its work in the areas of branding strategy, design development, packaging and integrated brand communications. For additional information, contact Graphica at 937.866.4013 or 800.468.5589 or via the company’s Web site at www.graphicadesign.com.
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