GRAPHICA KEEPS ATI TECHNOLOGY A HOT TOPIC
DAYTON, Ohio – American Thermal Instruments (ATI), the leader in temperature indication technology, retained Graphica to redesign their website in efforts to better leverage their expertise in developing custom solutions for industries that require the most accurate and measurable systems.
ATI specializes in cold chain technology – from liquid crystal thermometers and temperature indicators to wireless RFID monitoring – helping customers avoid serious risks. Their customers are primarily in the pharmaceutical, food, medical and industrial/chemical markets and include brands such as Kraft, Frito-Lay, Absolut® Vodka and Chrysler Jeep.
The redesign of the ATI website was a critical step in successful integrated marketing efforts for the company. Graphica has spearheaded an overall branding refresh for ATI that has included corporate and product literature, trade show graphics and electronic campaign pieces, among others. An updated website would serve as a necessary support for other such marketing efforts, and as a primary go-to source for customers looking for in-depth access to product, support and ATI expertise.
“A quality website has become a necessity for companies who take a serious approach to marketing. Customers want quick access to thorough information. An informative, user-friendly online presence inspires trust and confidence within a potential client base,” said Drew Cronenwett, Creative Director/Partner. “ATI is already leading their industry with expertise. This is a great way to showcase that information.”
About American Thermal Instruments
Established in 1981, ATI (www.americanthermal.com) is a privately held company based in Dayton, Ohio. The company specializes in microencapsulation, liquid crystal thermometers and temperature indicating devices for the pharmaceutical, medial device and food markets. ATI is well known for providing custom solutions for the transportation of temperature sensitive products along a supply chain through thermal and refrigerated packaging methods and the logistical planning to protect the integrity of these shipments.
About Graphica
Graphica is a leading provider of design and integrated brand communications for a variety of clients with national and global operations. Clients include such Fortune 500 names as Momentive Specialty Chemicals, NewPage, Walgreens, Honeywell Aerospace, Target, AMD and Procter & Gamble. The firm has been recognized for its work in the areas of branding strategy, design development, packaging and integrated brand communications. For additional information, contact Graphica at 937.866.4013 or 800.468.5589 or via the company's website at www.graphicadesign.com.
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