AMERICAN THERMAL INSTRUMENTS NAMES GRAPHICA MARKETING COMMUNICATIONS AGENCY OF RECORD
DAYTON, Ohio – American Thermal Instruments (ATI) has selected design and integrated communications firm Graphica as its brand agency of record. As its brand steward, Graphica has been working to develop a wide range of print and interactive marketing tools for ATI, including an extensive corporate and product literature system, trade show graphics, direct mail pieces, customer case studies and electronic communications campaigns.
"We were impressed with the team at Graphica. They proved that they are the right partner to help us move our brand forward and put our customers at the heart of everything we do,” said ATI Vice President of Sales & Marketing Matty Toomb.
ATI is a leader in the cold chain market, applying the latest technology – from liquid crystal thermometers and temperature indicators to wireless RFID monitoring – to help customers avoid serious risks. ATI’s customers are primarily in the pharmaceutical, food, medical and industrial/chemical markets and include brands such as Kraft, Frito-Lay, Absolut® Vodka and Chrysler Jeep.
“The team at ATI has ambitious plans to build the brand and make substantial gains in the market. We are immensely proud to have been chosen as partners for this journey, and look forward to playing our in part in its development and growth,” said Graphica Account and Design Innovation Director Jean Silverstein.
About American Thermal Instruments
Established in 1981, ATI is a privately held company based in Dayton, Ohio. The company specializes in microencapsulation, liquid crystal thermometers and temperature indicating devices for the pharmaceutical, medial device and food markets. ATI is well known for providing custom solutions for the transportation of temperature sensitive products along a supply chain through thermal and refrigerated packaging methods and the logistical planning to protect the integrity of these shipments.
About Graphica
Graphica is a leading provider of design and integrated brand communications for a variety of clients with national and global operations. Clients include such Fortune 500 names as Hexion Specialty Chemicals, NewPage, Walgreens, Honeywell Aerospace, Target, AMD and Procter & Gamble. The firm has been recognized for its work in the areas of branding strategy, design development, packaging and integrated brand communications. For additional information, contact Graphica at 937.866.4013 or 800.468.5589 or via the company’s Web site at www.graphicadesign.com.
###
