HEXION SPECIALTY CHEMICALS, INC. PARTNERS WITH GRAPHICA ON DEVELOPMENT AND EXECUTION OF NEW ECOBIND™ BRAND

DAYTON, Ohio – Graphica, a leading design and integrated communications firm, recently completed the brand development and launch of Hexion Specialty Chemicals Inc.’s new EcoBind™ branded family of resin technologies. Graphica developed the EcoBind brand and marketing strategy and executed on all aspects of the extensive EcoBind marketing campaign, including its launch at the International Woodworking Fair (IWF) show in August, advertising in major trade publications, support collateral, Web site, roll out activities and a co-marketing program.

EcoBind is Hexion’s family of resin technologies specifically developed to reduce formaldehyde emissions from wood products to the lowest possible levels, meeting the market demand for “green” products. EcoBind addresses recent industry concerns about formaldehyde from wood products by getting the real facts about formaldehyde out to the marketplace.

“At Graphica, we emphasize to our clients that a brand is more than a name or a symbol; it is a promise,” said Graphica Account Director Tom Jaeger. "The EcoBind brand is unique because it elevates awareness of formaldehyde resins as being safe, proven and effective in the industry while reinforcing Hexion’s promise to its customers to continue to lead the charge in developing low-emitting systems for its customers.”

Graphica is also Hexion’s marketing communications partner for the development of the company’s advertising, collateral and special promotions. Additionally, Graphica was instrumental in the development of the Hexion corporation name, and created the company’s logotype, corporate identity and identity standards.

About Hexion Specialty Chemicals
Based in Columbus, Ohio, Hexion Specialty Chemicals combines the former Borden Chemical, Bakelite, Resolution Performance Products and Resolution Specialty Materials companies into the global leader in thermoset resins. Hexion serves the global wood and industrial markets through a broad range of thermoset technologies, specialty products and technical support for customers in a diverse range of applications and industries. Hexion Specialty Chemicals is owned by an affiliate of Apollo Management, L.P. Additional information is available at www.hexion.com.

About Graphica
Graphica is a leading provider of design and integrated brand communications for a variety of clients with national and global operations. The firm has been recognized for its work in the areas of branding strategy, design development, packaging and integrated brand communications. Current clients include Abbott Laboratories (Ross infant products and pharmaceutical supplements), AMD, Bath and Body Works, Binney & Smith/Crayola, Crown Equipment Corporation, Evenflo, Honeywell, Midmark Corporation, Nestle Purina, Pierre Foods, Relizon, Square D/Schneider Electric, Target and White Barn Candle Co. For additional information, contact Graphica at 937.866.4013 or 800.468.5589 or via the company’s Web site at www.graphicadesign.com.