Hexion Specialty Chemicals, Inc. Selects Graphica as Global Marketing Communications Partner

DAYTON, Ohio – Graphica, a leading design and integrated communications firm, has been selected by Hexion Specialty Chemicals Inc. as its strategic partner to develop a wide range of marketing communications materials for the company on a global basis.

Hexion Specialty Chemicals is the world’s leading provider of thermoset resins for industrial uses. Hexion unites the former Borden Chemical, Bakelite, Resolution Performance Products and Resolution Specialty Materials to create a global leader in thermoset resins. Hexion is also continuing to pursue other leading thermoset resin companies in order to strengthen and diversify its product capabilities and more effectively meet the needs of its customers. The company is currently in the process of adding the global ink and adhesive resins business of Akzo Nobel and has also signed a definitive agreement to purchase the decorative coatings and adhesives business unit of the Rhodia Group.

Graphica developed the new corporation name for Hexion, including the international corporate and legal vetting. Graphica also developed the new logotype and logotype standards, the company’s corporate identity standards as well as its introductory advertising ”name awareness” campaign and interim Web site launch. Additionally, Graphica was retained by Hexion for ongoing development of its marketing communications materials, including advertising and collateral.

“We look forward to continuing to work with Hexion as their marketing communications partner to further leverage their distinctive strengths and build their new brand,” said Graphica’s Chief Executive Officer Mark Stockstill. “We have a proven track record of crafting strong brands and I believe we are an ideal partner to help Hexion build a strong market presence as they expand their capabilities and markets.”

About Hexion Specialty Chemicals, Inc.
Based in Columbus, Ohio, Hexion Specialty Chemicals is the global leader in thermoset resins. With multiple manufacturing and distribution facilities throughout the world, Hexion serves the global wood and industrial markets through a broad range of thermoset technologies, specialty products and technical support for customers in a diverse range of applications and industries. Additional information is available at www.hexionchem.com.

About Graphica
Graphica is a leading provider of design and integrated brand communications for a variety of clients throughout the world.  The firm has been recognized for its work in the areas of branding strategy, design development, packaging and integrated brand communications. Current clients include Abbott Laboratories (Ross infant products and dietary supplements), AMD, Binney & Smith/Crayola, Crown Equipment Corporation, Evenflo, Honeywell, Ingersoll-Rand, MeadWestvaco, Midmark Corporation, Motorola, Pierre Foods, Procter & Gamble, Relizon, Square D/Schneider Electric, Target and White Barn Candle Co. For additional information, contact Graphica at 937.866.4013 or 800.468.5589 or via the company’s Web site at www.graphicadesign.com.