HOLLOWAY SPORTSWEAR TURNS TO GRAPHICA TO
CREATE ITS APPAREL CATALOG COLLECTION
DAYTON, Ohio – Design and integrated communications
firm Graphica recently completed the design and development
of the 2008 apparel catalog collection for Holloway
Sportswear, a leading manufacturer and marketer of
unique outerwear, sportswear and team apparel. The
catalogs included a 112-page apparel collection catalog
as well as a 36-page corporate apparel catalog and
an eight-page team apparel design program brochure.
This is the third year Holloway has partnered with
Graphica to create its catalog collection. Graphica
developed the catalog collection from start to finish,
including the photography, styling, layout, design
and print production work.
“We were pleased to have the opportunity to
again partner with Holloway to create its catalog
collection. Looking at influences in graphic and
photography trends, Graphica worked with Holloway
to create a fresh and uniquely engaging experience
for Holloway catalog customers that captures the
essence of the Holloway brand,” said Graphica
Account and Design Innovation Director, Jean Silverstein.
About Holloway Sportswear
Founded in 1946, Holloway Sportswear is a leading
manufacturer and marketer of outerwear, team apparel,
and fanwear in the markets it serves. Holloway
is currently licensed with more than 300 colleges
and universities. The company also manufactures
custom award jackets to satisfy any client need.
From upscale design styles and custom decorations,
to its show displays and catalogs, Holloway is
committed to producing aesthetically pleasing products
for its customers. The company is known for exceptional
customer service with a knowledgeable staff of
courteous professionals ready to go beyond the
call of duty to help customers. To learn more about
Holloway or to browse the company’s catalogs,
go to hollowayusa.com.
About Graphica
Graphica is a leading provider of design and integrated
brand communications for a variety of clients with
national and global operations. The firm has been
recognized for its work in the areas of branding
strategy, design development, packaging and integrated
brand communications. Current clients include Abbott
Laboratories (Ross infant products and pharmaceutical
supplements), AMD, Bath & Body Works, Crayola,
Crown Equipment Corporation, Evenflo, Honeywell,
Midmark Corporation, Nestle Purina, Pierre Foods,
Relizon, Square D/Schneider Electric, Target and
White Barn Candle Co. For additional information,
contact Graphica at 937.866.4013 or 800.468.5589
or via the company’s Web site at graphicadesign.com.
