RIVERAIN MEDICAL SELECTS GRAPHICA AS
MARKETING COMMUNICATIONS PARTNER
DAYTON, Ohio – Riverain Medical, an industry leader and innovator in computer-aided detection (CAD) and diagnostic technologies, has selected branding and integrated communications firm Graphica as a marketing communications partner to assist in the management of the company’s product positioning, brand image and marketing communications materials.
Graphica is leading the development of a wide range of marketing communications initiatives for Riverain, including the development of the identity and positioning for the launch of the company’s SoftView™ product, an enhanced chest imaging technology. Graphica is also working with Riverain on the refinement of its corporate brand image and the development of a variety of print and electronic communication materials including the company’s Web site, corporate and product collateral, product videos, trade show support and advertising.
“Graphica has repeatedly delivered superior and innovative communication materials to Riverain. We expect that Graphica’s strategic experience and expertise will accelerate the growth of our brand equity. It is truly a pleasure to work with the Graphica team,” said Riverain Vice President of Marketing Kirk Mundy.
“We look forward to continuing to work with Riverain as their marketing communications partner to further leverage their distinctive strengths and build its brand,” said Graphica President Jeff Stapleton. “As a fully integrated firm, we offer the experience and expertise to enhance the quality of all of Riverain’s communications, helping Riverain meet its growth objectives as they expand their capabilities and markets.”
About Riverain Medical
Riverain Medical, LLC is a privately-held medical software technology company headquartered in Dayton, Ohio, specializing in technologies that enhance radiologists’ detection and diagnostic skills. Riverain’s mission is to save lives by improving the detection and diagnosis of diseases and other clinical conditions.
About Graphica
Graphica is a leading provider of design and integrated brand communications for a variety of clients with national and global operations. Clients include such Fortune 500 names as Crown Equipment Corp, Hexion Specialty Chemicals, NewPage, Honeywell Aerospace, Target, AMD and Procter & Gamble. The firm has been recognized for its work in the areas of branding strategy, design development, packaging and integrated brand communications. For additional information, contact Graphica at (937) 866-4013 or (800) 468-5589 or via the company’s Web site at www.graphicadesign.com.
###
