SICSA PET ADOPTION CENTER LAUNCHES NEW WEB SITE AND BRAND IMAGE DEVELOPED BY GRAPHICA

DAYTON, Ohio – The Society for the Improvement in Conditions for Stray Animals (SICSA), a pet adoption center located in Kettering, Ohio, recently launched a newly designed Web site and refreshed brand image developed by Graphica. Celebrating its 35th anniversary of operations, SICSA is an important fixture in the Miami Valley, promoting the welfare of companion animals and nurturing loving, lifelong relationships between animals and people.

Graphica worked with SICSA to help contemporize its brand image and create a user-friendly Web site that represents the organization’s caring and progressive image critical to the mission of pet adoption. As part of refreshing the brand, Graphica also developed a new color palette with designated colors for various communications as well as brand style guidelines to ensure that the look and feel of the SICSA brand was consistently applied across all touchpoints. As part of the initiative, SICSA refaced the interior of its facility to reflect the new color palette and brand image, making the building friendlier and more inviting.

“Graphica captured exactly what we were looking for in a warm and professional identity and an inviting, easy-to-navigate Web site,” SICSA Executive Director Terry Carlisle said. “I am delighted with the outcome of this project, and know that it will help us to continue to advance our mission and save many more lives of companion animals.”

“We are proud to be able to donate our services to help such a worthwhile cause in the Dayton area. Thousands of formerly abused and abandoned animals have found sanctuary at SICSA and been placed in new loving, forever homes. SICSA’s updated identity and new Web site will help them reach out to even more people to further its surrender and adoption programs, education and fundraising efforts,” said Graphica Vice President Cindy Kaer.

The newly designed SICSA.org Web site enables visitors to see pictures and read about featured dogs and cats that are currently available for adoption, donate money to the organization, see upcoming events, sign up to be a volunteer, apply to be a cat or dog foster parent and get pet care information, among many other things. The site also integrates SICSA’s Twitter and Facebook pages, which the nonprofit uses to communicate with its supporters.

About SICSA
SICSA is private, non-profit organization dedicated to finding loving homes for pets. Yearly, SICSA spays and neuters more than 2,000 dogs and cats and places 1,400 cats and dogs in adoptive homes. Operating since 1974, SICSA offers an alternative to the traditional animal welfare system and is run with the help of more than 16,000 volunteer hours a year. For additional information visit www.sicsa.org.

About Graphica
Graphica is a leading provider of design and integrated brand communications for a variety of clients throughout the world.  The firm has been recognized for its work in the areas of branding strategy, design development, packaging and integrated brand communications.  Current clients include Crown Equipment Corporation, Midmark Corporation, Binney & Smith/Crayola, Motorola, AMD, MeadWestvaco, Relizon, Abbott Laboratories (Ross infant products and dietary supplements), IBM, Target, Pierre Foods, Square D/Schneider Electric, Evenflo, Ingersoll-Rand, White Barn Candle Co. and Procter & Gamble. For additional information, contact Graphica at 937.866.4013 or 800.468.5589 or via the company’s Web site at www.graphicadesign.com.