WALGREENS PROMOTES WOMEN’S HEALTH WITH ANSWERS FROM GRAPHICA

DAYTON, Ohio – America’s largest drugstore chain, Walgreens, enlisted the expertise of Graphica this past spring in promoting women’s health and wellness issues.

Walgreens, established over a century ago, not only provides Americans consumer goods and pharmaceuticals, but has, in recent decades, established themselves as a provider of health and wellness services that include in-store care clinics, immunizations and the Walk with Walgreens Web site promoting preventative health efforts.

Graphica was charged with developing a campaign that would encourage female consumers to pursue Walgreens as a trusted resource for health and wellness.

Working with the established thematic, “Answers begin here,” Graphica developed in-store signage targeting female shoppers with lifestyle photos, as well as seasonal and category-specific icons that highlighted hot button issues, like dental hygiene and good nutrition. A modular architecture allowed Walgreens to accommodate promotional efforts with a multitude of industry vendors and leverage other marketing efforts already in place.

“At Graphica, we are committed to designing innovative communications that convey a client’s unique brand image, connect with an audience and produce results,” said Greg Simmons, Graphica partner and creative director. “We have provided a flexible creative platform to Walgreens for promoting women’s health initiatives now – and one that can continue to adjust with changing seasons and other promotional endeavors throughout the year, strengthening the consumer relationship.”

This is not the first time the two companies have collaborated. Walgreens has pursued Graphica in the past to aid with other promotional efforts, including the successful launch of their 24/7 call-in and automated prescription refill program and multiple coupon mailers.

“Our past efforts with Walgreens have proven to be successful and we are always pleased to work with such a well-recognized and trusted marketplace brand," said Simmons. "We look forward to future projects.”

About Walgreens
Founded in 1901, Walgreens (www.walgreens.com) is the nation’s largest drugstore chain, operating 7,715 drugstores in all 50 states, the District of Columbia and Puerto Rico. Walgreens serves nearly six million customers daily with multichannel access to consumer goods and services, as well as pharmacy, health and wellness services and advice in communities across America. The company has recorded 36 consecutive years of record sales.

About Graphica
Graphica is a leading provider of design and integrated brand communications for a variety of clients with national and global operations. Clients include such Fortune 500 names as Hexion Specialty Chemicals, NewPage, Walgreens, Honeywell Aerospace, Target, AMD and Procter & Gamble. The firm has been recognized for its work in the areas of branding strategy, design development, packaging and integrated brand communications. For additional information, contact Graphica at 937.866.4013 or 800.468.5589 or via the company’s Web site at www.graphicadesign.com.

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