Airstream + Pendleton + U.S. National Parks 100th Anniversary = An Unstoppable Dealer Promotion

An Unstoppable
Dealer Promotion

Jackson Center, Ohio based RV manufacturer Airstream has collaborated with many companies and entities over the years. From providing the famous MQF (Mobile Quarantine Facility) trailer for NASA's returning Apollo astronauts in the 60s and 70s to the recent partnership with trendy outfitter Eddie Bauer to create a trailer for outdoor enthusiasts. But the latest team up with Pendleton, one of the country's oldest and most respected textile manufacturers still operating out of Portland, Oregon, was a perfect match at a very special time.

Airstream Pendleton

A special time for both of these American companies as the U.S. National Park System is celebrating its 100th anniversary this year and the parks are near and dear to Airstream's heart – providing outstanding travel experiences throughout the U.S. To mark this occasion, Airstream and Pendleton joined forces to produce the limited edition (100 units) Airstream Pendleton travel trailer. Fabrics and textile designs featuring classic motifs were produced by Pendleton and delivered in an iconic silvery aluminum Airstream trailer.

The challenge for Graphica was to help Airstream's nationwide dealer network promote this limited edition collaboration in a memorable and consistent way. Using the U.S. National Park's centennial as a focal point, a campaign was developed consisting of print and digital advertising that targeted an audience of potential Airstream customers. Besides utilizing the beautiful product imagery, the Pendleton ads featured a commitment by Airstream that stated for every limited edition trailer sold they would donate $1,000 to the National Park Foundation. To say this program was successful is a bit of an understatement. All 100 trailers were reserved for purchase within days of the launch. Happy Birthday, National Park Service!!