AMD Print Advertising and Digital Marketing

High gear

Building the brand involves breaking down the technology.

When Advanced Micro Devices (AMD) had a new series of chips to introduce, they came to Graphica for help in announcing the message. Among the advances for this new product was a modular architecture which utilized simultaneous multithreading, enabling more efficient processing.

Presenting the core benefits of such highly technical products, in a digestible and graphic way, is the kind of challenge that revs us up. Working within AMD’s established corporate guidelines, Graphica communicated the features of the new processors to the enterprise market by illustrating the increase in performance offered by 16 cores working together efficiently. Our deliverables included print and online banner advertising, as well as animated comparison diagrams.