AMD APU Educational Video

sales associates

Video sales tool makes complicated technology easier to promote.

Graphica was challenged by Advanced Micro Devices (AMD) to create a short video that would be used as a tool to help educate the Retail Sales Associate (RSA) about the benefits of the Advanced Processing Unit, and describe how it is changing the platforms we use everyday. AMD led the innovation of this technology.

Graphica delivered a video that defines the problem, provides solutions and shares results, showcasing insights and how the technology delivers for the end-user. The format and content delivery provides great talking points for the RSAs to play back to customers. A clear message, reinforced with bold, simple animated graphics illustrated a solution for everyone.