ATI Integrated Branding


Focusing on each touchpoint keeps a brand in check.

From its liquid crystal thermometers and temperature indicators to wireless RFID and NFC monitoring, American Thermal Instruments (ATI) provides millions of dollars worth of risk protection each day to their customers in the pharmaceutical, food, medical and industrial/chemicals markets. They knew in order to cross sell and make substantial gains in the market, they would need an impactful brand image to gain attention and play on the strength of the whole.

Graphica worked closely with ATI to refine their brand message and then to further develop it into a unique visual look and feel. We used bright, uncomplicated application photos and clean circular elements that mimic a temperature gauge. The powerful new look was applied consistently across an extensive corporate and product literature system, trade show graphics, direct mail pieces, customer case studies and electronic communications.

By applying engaging graphics and the underlying reinforcement of temperature reading across all touchpoints, Graphica delivered a cohesive new brand positioning that continues to make a memorable impression and drive interest in ATI’s products and services.