Crown Designology Brand Identity

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Being asked to design for designers is high praise.

Graphica worked with Crown’s creatives to develop a brand identity for the design department's offsite event.

To symbolically represent “design”, foundational geometric shapes (square and circles) were combined to form the letter “D” while also suggesting the global teams coming together. These shapes were used as visual accents throughout the program and the identity was applied to collateral, pull-up banners and a microsite.