Crown Trade Advertising

Catch them
if you can

One word describes this product’s performance and attitude.

Graphica designed this full-page trade ad promoting the launch of Crown’s redesigned three-wheel counterbalance forklift truck. The SC series is a versatile, workhorse in a warehouse application. The zippy theme for the ad was developed because with its size and power system, this line of trucks continues to be a very maneuverable and capable material handler as they “Vrrroom” around the loading docks and aisles.