Graphica designed the annual’s interesting size and custom die-cut to reinforce the upward movement of the hospital's growth and future expansion plans. Inside, we brought a compelling narrative to life through a "countdown" of the years' top accolades. Other facts and stats were relayed through the colorful delivery of iconography/infographics, and candid "in the moment" photographs.
While concise and to the point in the print version, the information also expanded as a seamless experience in a companion microsite, developed by Graphica. In tandem, the small printed piece and the microsite provided the complex information of an annual report in a very personal and manageable way.
Good things (and big stories) can indeed come in small packages.