Dearfoams Slippers Advertising Campaign


A youthful spin aligns this client with a brand new market.

Dearfoams wanted to broaden its current female audience (age 35+), by engaging college-age consumers. Graphica was challenged to develop a print advertising campaign to appeal to this new audience, while featuring the same product they were selling to their core consumer.

To contemporize the brand, we scouted fresh-faced models that represented a variety of young women, and selected a fun wardrobe that young 20-somethings would love. We wisely teamed with a photographer experienced in fashion-related work, to get the attitude and character we wanted.

With playful poses, interesting crops, lots of white space and sets of whimsical legs and slippers kicking into the sides of the ads (featuring more product variety), we unveiled a surprisingly fresh face for the Dearfoams brand.