Creative flair keeps the “fun” in function.
Seeking a new avenue to extend its brand with consumers, Evenflo challenged Graphica to think beyond the ordinary when it came to designing children’s training potties. We met the challenge head-on with plenty of function and humor to spare. Using extensive trend research, we suggested shapes, forms and patterns to fit a variety of current decors, while incorporating inventive features to improve this utilitarian tool. All while making the training part more functional and fun.
Our unconventional perspective and illustrated renderings helped the client visualize not only the finished products – but also new possibilities. We elevated a normally mundane product by creating excitement and transforming customer expectations of the Evenflo brand.