Engineered and composite wood panels, what are those? Another great example of how video can demonstrate complicated business capabilities and educate the customer is the “Engineered Wood All Around You” video that Graphica created for Hexion. With inviting and comforting images, it demonstrates the many uses of Hexion’s products to create everyday items that most of us do not realize would not be possible without their technology. These products are all around us made possible by the chemistry and innovation of Hexion.
Advances in technology have made video and interactive content production, lead times and costs more within the reach of marketing budgets. More importantly, the Internet has made it easier and more economical for your target audience to find your content. While traditional spec sheets, white papers and brochures will still have an important place in a marketing plan, digital content can more effectively educate, demonstrate processes and showcase the value of your product or service.
As a $5 billion B2B supplier of resins, base chemicals and adhesives, Hexion can definitely agree that video and interactive graphics have helped promote their products to multiple industries including automotive, aerospace, wind energy, oil and natural gas, and the forest products industry.