The challenge: Provide easy access to a literal world of products
As a global leader in specialty chemicals for multiple industrial and consumer categories, Hexion relies on a worldwide sales force to maintain and grow its annual sales of over $8 billion. They had a sales materials intranet, but its poor user interface, complicated by a lack of key functionality such as search and materials preview, left the site largely unused and the sales force ill-equipped.
Our solution: A simplified, centralized sales materials site
Graphica replaced the old Hexion site with a completely new Sales Support Center that is inviting, simple to use and packed with timesaving, sales-enhancing functionality. Now sales people can easily search for exactly the sales materials they need, preview them online before ordering, and get swift fulfillment of any sales piece, thanks to the global printing network Graphica helped create, including on-demand printing. The secure site also provides quick links to other sales aids, including logos, PowerPoint templates, promotional items, trade show schedules and even Hexion-licensed stock photography.
Site use is significantly up, turbocharged by the Graphica-created email campaign which invited all sales people to participate. We tracked their response and then followed up with non-users to ensure better trial and adoption.
Best of all, in today’s tough business environment, in which research shows improved marketing communications to be one of the top ways to improve sales, Hexion is significantly better-equipped to compete.