Honeywell Aerospace Trade Advertising
Helping one client reach for the sky – and beyond.
With a 50-year, unblemished track record of Space mission success, Honeywell wanted to strengthen their positioning for consideration by NASA to be a contractor for the next generation of Space vehicle platforms. They looked to Graphica to sharpen their brand messaging to highlight their extensive Space program experience and key human spaceflight capabilities. Utilizing this refined messaging, we created a series of impactful industry trade ads. As a result of this campaign and other program pursuit initiatives, Honeywell earned a seat on the nationwide industry team lead by prime contractor Lockheed Martin for the development of NASA’s new Orion Multi-Purpose Crew Vehicle (Orion MPCV).