Intili & Groves Branding Campaign
Leveraging confidence, trust and personal connections.
Tom Intili and Danielle Groves established their partnership and reputation on their wide-ranging legal expertise, extraordinarily high legal ratings, and the promise to treat every case with sincere personal attention. As they invested in a new building for the firm, Intili & Groves asked Graphica to deliver a total branding and online experience that would effectively and professionally communicate these attributes in a style that distinguished them from their peers.
Through interviews with the team and extensive competitive analysis, we established a distinctive visual look for Intili & Groves that was modern and confident, with a logo that reflects the collaborative, accessible character of the firm and can be used across all applications, from letterhead to exterior signage. Graphica also developed a digital strategy to ensure the right people were finding the site, including a blog channel that works to promote Tom and Danielle’s insight and expertise to both consumer and legal audiences.
Intili & Groves’ new brand persona, expressed across multiple components, amplifies the firm’s commitment to simplify the legal process for their clients, advocate professionally and clearly, and treat every case with the highest level of care.