Momentive Corporate Advertising
Introducing an $8 billion dollar company to the world.
Created through a corporate merger Momentive found itself as an $8 billion dollar global specialty chemicals company with over 90 manufacturing facilities, 10,000 employees and over 11,000 customers across a variety of markets – but lacked a unifying vision and strategic position. Enter Graphica.
With a focus on Momentive’s role as a technology innovator and its ability to enable customers to create leading-edge products, we gathered stakeholder insights and industry research. Through a synthesis of the findings, a singular statement became the driving force behind the brand – “The Science Behind…”– positioning Momentive as the technology innovation that enables manufacturers to build state-of-the-art, future focused solutions for their respective industries.
Leveraging this message, we worked closely with Momentive and each of its business units, to integrate this branding into all corporate communications and vertical market campaigns. Tactics ranged across websites, e-banners, event marketing, trade advertising, videos, sales materials and signage.