Nike-Licensed Product Development
Trend research supports leading-edge design.
Like most products aimed at younger consumers, school supplies aren’t just about function – they must also embody current trends and more importantly, personal style. Graphica paired our signature trend research and product development skills with our unconventional design sensibilities to develop a line of Nike-licensed school and office products for Mead.
Our team conducted extensive research into colors, patterns and materials that would sync with consumer choice in the coming year. After filtering the data through Nike’s marketing plan and brand standards, we developed our findings into products that expressed the high-tech, streamlined personality of Nike. New materials and forms, including compressed-molded EVA, elevated the look of this futuristic and successful line of products.