Purely Simple Identity and Packaging

Feeding a
need for
simplicity

Brand mark and packaging help products find their niche.

Graphica developed the Purely Simple brand mark for a broad range of products in the Babies “R” Us line. The soft and sophisticated logo and packaging were designed to cover a variety of nursing and feeding items, targeted to breast-feeding moms. The name, Purely Simple, was used to convey high-value and everyday solutions.

Babies “R” Us later decided to dedicate our newly developed identity to a group of organic baby food products. This focus has proven to be a smart choice and now this niche brand is growing faster than a toddler.

Babies “R” Us Organic Food Jar Packaging