Identity captures every drop of the brand essence.
What can be said in a small space and with just a few words? Actually, quite a bit. ShedRain was developing a line of women’s fashion umbrellas for Target and needed to brand the collection with a contemporary name and word mark.
Graphica delivered “Cirra”, a word derived from cirrus clouds, and created a visually appealing logo that spoke for itself. We also designed a colorful, two-piece hangtag system that conveyed the product features and benefits in a clean and contemporary style that we knew the Target consumer would love and appreciate.