Toys “R” Us Barnyard Beats Identity and Packaging

that tune

Some projects are child’s play.

When Toys “R” Us called on Graphica to contemporize and refresh their Barnyard Beats toy identity, that was a play date we didn’t want to miss. Who could resist those funny, down-on-the-farm, animal-shaped, musical toys!

We started with the logo to put a playful “face” on the brand, using illustrated musical notes, singing characters and bouncy type. A packaging format was developed following established Toys “R” Us guidelines. We incorporated bright graduated tones and a barnyard scene was illustrated as a backdrop inside the package, to showcase the toys.

This new identity commands attention and really sings on the shelf.