Under Armour-Licensed Product Development

Game day

Partnering for a winning presentation.

When MeadWestvaco had the opportunity to pitch a licensing agreement to Under Armour for a school and office product line, they reached out to Graphica to up their game for this high-level presentation.

This project fit our comfort zone perfectly due to our past experience in adapting other licenses for MeadWestvaco, and because we knew we could exercise our extensive knowledge of the sporting apparel industry. We leveraged design cues from Under Armour product details, and did our research to apply on-trend colors, materials, findings and graphics for this customized line of binders, folders and spiral notebook structures. With Graphica’s insight, innovative product design, and creative rendering style bringing the concepts to life, MeadWestvaco walked in as a strong contender.

Under Armour Notebook Design