Identity and packaging give new personality to this family’s private label.
Walgreens engaged Graphica to deliver a new brand identity and packaging solution for Pet Shoppe, their private label of pet products. We conducted in-store research and product audits, and explored numerous identity and packaging architectures. All of our concepts were grounded with generous amounts of white space to stand out in this visually competitive aisle. Solutions ranged from over-sized, intimate photos of our four-legged friends, to the introduction of humor.