Walgreens Summer Direct Mail
Improving direct mail response with greater visual impact
As one study on how to improve direct mail response rates notes, “It is…imperative that the piece be outstanding visually.” Our unique summer coupon mailer for Walgreens demonstrates the truth of that command. Rather than simply showcase products, we wanted consumers to envision how those products would play into their daily activities. We adopted a fresh, whimsical format that used story-telling to sell a catalog of summertime needs and wants that helped boost store traffic 15% during the program. It’s a high-impact mailer that makes the best of our strengths in copywriting, graphic design, illustration and photography – not to mention our passion for the unexpected.